Strategic Funnel Design & Workflows for Next-Level Scaling

From concept to conversion, I create funnels that work and systems that scale. Simply removing the noise, automating the backend, and freeing you up to lead with vision.

About Me

Hi, I’m Michael Rutaquio.

I design revenue systems that turn cold clicks into loyal customers in a predictable, profitable, and scalable way.

Over the past few years, I’ve been mastering my craft by combining psychology, design principles, and automation that works 24/7.

My main goal is to design experiences that not only look great but also make your prospects instantly feel, “I need this now.” I’m committed to constantly exploring emerging technologies, trends, and strategies so my clients stay ahead in competitive markets.

If you’re looking for someone who can turn your vision into a predictable revenue machine, I’m your guy.

Case Studies

NEURONOVA

High-Ticket Sales Funnel System for

AI-Driven & VR-Powered Coaching

NEURONOVA

NEURONOVA is a cutting-edge behavioral transformation system combining VR immersion and AI-enhanced coaching. The mission was to create a conversion-optimized funnel for a high-ticket digital neurotech product targeting entrepreneurs, high-performers, and C-level professionals seeking faster, evidence-based habit rewiring.

To engage this premium audience, we designed a lead generation and sales engine that delivers immediate perceived value (ROI Calculator), nurtures trust, and drives high-ticket conversions while also positioning NEURONOVA as the non-negotiable upgrade for elite performance.

Full Funnel Breakdown:

Drive leads into a self-qualifying experience → present a compelling performance gap → offer a transformative VR + AI solution → upsell premium enhancement pack.

Step-by-step Flow:

1. Landing Page With Lead Magnet

  • Hero: "Enter a New Era of Habit Mastery and Limitless Performance"

  • Lead Magnet: Neural ROI Calculator (interactive) - Problem Identification and Immediate, Personalized Insight

  • CTA: Experience a New Life Within (limited slot registration)

  • Popup Form: Collects Email + Phone and Consent Checkbox for promotional use

  • Full walk through on problem identification, solution and offer.

  • About NEURONOVA, testimonials and FAQs section.

Automated Logic

  • Upon completion (Neural ROI Calculator)

    Tag: New Lead (Calculator ROI)
    Trigger: Welcome Email + The Hidden Price of Inaction

    Pipeline Management: Move to first pipeline stage S.1 NEURONOVA New Lead (Calculator ROI)

  • Upon completion (Email + phone form)

    Tag: New Lead (Signup Form)

    Trigger: Welcome Email indicating access to future exclusive contents

    Pipeline Management: Move to first pipeline stage S.1.1 NEURONOVA New Lead (Signup Form)

2. Checkout Page (Core System)

  • Pre-bump headline optimized for elite conversion

  • Order Bump: One-time Productivity Booster Pack

  • Payment: PayPal (sandbox + live-ready)

Automated Logic

  • Upon access to checkout page

    Tag: Checkout Initiated
    Trigger: No confirmed purchases after one hour -> Email reminder with checkout page link redirection

    Pipeline Management: Move to second pipeline stage S.2 NEURONOVA Checkout Initiation

  • Upon successful payment

    Tag: Client Core

    Trigger: Remove from S.2 NEURONOVA Checkout email reminder. Email confirmation + credentials in few minutes

    Pipeline Management: Move to third pipeline stage S.3 NEURONOVA Client Core

3. Upsell Page (Pro Vault Upgrade)

  • Adds exclusive neuroscience-backed routines + elite workflows

  • Smart decline logic triggers FOMO email at 24h and 3 days

Automated Logic

  • Successful upsell

    Tag: Client Pro Vault
    Trigger: Email Access to Pro Vault and Bonuses

    Pipeline Management: Move to fourth pipeline stage S.4 NEURONOVA Client Pro Vault

  • Upsell Declined

    Tag: Upsell Declined

    Trigger: Email limited time Pro Vault offer after 24 hours and 3 days (urgency)

    Pipeline Management: Move to fifth pipeline stage S.5 NEURONOVA Upsell Declined

4. Thank You Page and Onboarding

  • Onboarding instructions, support access, and main page redirection

Automated Logic

  • Upon Email open (Login Credentials)

    Tag: Onboarding
    Trigger: After 48 hours, send an email confirmation if all set (access to NEURONOVA support for setup problems)

    Pipeline Management: Move to sixth pipeline stage S.6 NEURONOVA Onboarding In Progress

  • Upsell successful setup (email response)

    Tag: Active Client

    Trigger: Week 2, Week 3 nudges for retention and Post-30-day Upsell: Loyalty Offer

    Pipeline Management: Move to final pipeline stage S.7 NEURONOVA Active Client

Results & Projection

As a premium product launch (with post-beta exclusivity), this funnel was engineered to:

  • Convert leads into calculated buyers, not browsers

  • Highlight hidden cognitive and financial losses (avg. $8k–$15k/wk)

  • Deliver value upfront while positioning upsells naturally

  • Automate pipeline movement to minimize sales friction and optimize for CRM triggers

Projections:

  • 28–38% Lead Magnet Opt-in Conversion (ROI calculator highly sticky)

  • 9–14% Core Checkout Conversion

  • 18–25% Order Bump Take Rate

  • 12–18% Pro Vault Upsell Conversion

  • CRM Retargeting for drop-offs → ~6–9% recovery via smart sequences

Conversion-Driven UI Architecture/Decisions

  • Luxurious dark-mode interface with subtle neon glow for modern futurism

  • Soft glow accents to evoke “neural activation” visually

  • Proper CTA button spacing and contrast for scannability

  • Minimalist navigation optimized for direct-response actions and skimmers

  • Luxury tech vibe through typographic hierarchy (Urbanist + Work Sans combo)

Tech Stack & Tools Used

  • Go High Level - Funnel Builder, CRM, Pipeline Automations, Checkout

  • ChatGPT-4o - Prompt Engineering for Conversion Copywriting, Email Sequences, ROI Logic

  • Canva Pro - Visual Design Mockups, Section Cards

  • Lovable Prompts - Strategic visual and messaging enhancements

  • Paypal - Payment Gateway

CasaVera

High-Conversion Funnel System for Luxury Real Estate & Exclusive Property Listings

CasaVera Collections

This real estate funnel was designed to qualify leads early, automate personalized responses, and guide prospects seamlessly to booking. While exploring through the process, this project aims to maintain a luxurious, high-trust brand presence.

Full Funnel Breakdown

Step-by-step Flow:

1. Landing Page / Hero Section

  • Emotional & premium headline

  • CTA: “Get Early Access to Pre-Market Listings”

  • Visual cues + trust indicators (stats, testimonials preview)

  • Category-based form pops up: Condo / House & Lot / Commercial

  • Budget input triggers smart conditional logic in backend

  • Trust stats + Testimonials

  • Full walkthrough on buying journey process and offers + additional FAQs section

Automated Logic

  • Form submission → Instantly tags lead based on category and budget

  • Sends category-specific pre-market list via email: Condominiums, House & Lot, Commercial Properties

2. Booking & Appointment Page

  • Embedded calendar (native GoHighLevel or Calendly)

  • Optional reminder to bring questions or property shortlist

Automated Logic

  • Lead tagged as “Contacted" (upon opening the email)

  • 2 x automated SMS/Email reminders:

    • 24 hours before appointment

    • 1 hour before appointment

  • Native GHL calendar for easy booking

3. Thank You Page (Warm Welcome + Nurture Onboarding)

  • Recap: Date, time, location/zoom

  • Reassurance: No pressure, we’ll walk you through it

  • Email nurture begins and exclusive market listings

4. Pipeline Stages + Automations:

  • Stage 1: New lead contact tag, pushes into pipeline stage "Pre-Market Sent"

  • Stage 2: Email opened/contacted

  • Stage 3: Label and tag new leads as booked clients

Results & Projection

This funnel is a high-fidelity demo built to showcase enterprise-level funnel strategy for the luxury real estate niche. It demonstrates mastery of audience positioning, visual psychology, and qualified lead capture without friction.

Projections:

  • Landing Page to Lead Capture Rate: 28–36%
    (Using emotional CTA, trust layering, and category segmentation in real time)

  • Email Open Rate (Pre-Market List Delivery): 52–64%
    (Leveraging personalized subject lines + automated segmentation by category & budget)

  • Booking Rate Post-Lead Capture: 12–18%
    (Optimized appointment scheduling with 24h/1h reminders + consult clarity)

  • Qualified Lead to Client Conversion: 6–9%
    (Warm hand-off, follow-up sequencing, and nurture emails post-call)

Conversion-Driven UI Architecture/Decisions

  • Elegant serif + sans-serif pairing (Inter + Playfair Display)

  • Minimalist UI with warm neutrals

  • Hero imagery sourced to evoke lifestyle (not architecture)

  • Typography hierarchy ensures quick scanning

  • All CTAs written in action/value-first language

Tech Stack & Tools Used

  • GoHighLevel: Funnel building, CRM, booking calendar, automation

  • Canva Pro: Layout mockups, property visual stacks, iconography

  • ChatGPT (OpenAI): Conversion-optimized copywriting, emotional headline testing

  • Lovable/Manus Prompting Framework: Human-tone prompt system used for UX-friendly email & button microcopy

  • Native GHL calendar: Smooth, mobile-responsive booking

Hanami Haven

High-touch Funnel System for

a Sakura-Themed life coaching Brand

Hanami Haven

Hanami Haven is a simple high-touch, sakura-themed life coaching brand focused on helping clients cultivate calm, clarity, and intentional living

This project was designed as both a personal case study and an exclusive demonstration of funnel design for wellness and coaching. The entire system mimics the feel of a serene client journey that is intuitive, nurturing, and devoted.

Full Funnel Breakdown:

Drive leads into a self-qualifying experience → present a compelling performance gap → offer a transformative VR + AI solution → upsell premium enhancement pack.

Step-by-step Flow:

1. Hero Landing Page + Free Lead Magnet

  • Visitors are welcomed with an elegant hero section offering a free 5-Step Calm Guide.

  • A high-converting CTA

  • Clean testimonial section

  • A personal founding story

  • Signature coaching framework in a visual, minimal format

  • Below the hero content lives a section showing the Sakura Bloom 1:1 Coaching Offer, clearly outlining benefits in a minimal, skimmable bullet list.

  • FAQ section handles resistance gently, using calm, confident copy.

2. Free Calendar Consultation Booking

  • Immediately post-signup, visitors are invited to book a free 1:1 discovery call.

  • The design here softens the pressure by using language like:
    “If this resonates, take the next gentle step…”

  • Calendar is fully embedded for frictionless scheduling.

3. Thank You Page (Warm Welcome + Nurture Onboarding)

  • Post-booking, the user is warmly welcomed with:
    “Welcome to the Hanami Haven Family.”

  • This page reinforces the emotional tone and celebrates their commitment. No hard pitch. Just clarity and reassurance.

4. Email Delivery Sequence

  • Free guide sent through email paired with nurturing welcome message

  • Subtle reminder of their booked appointment

Results & Projection

As a personal project designed for case study and demonstration purposes:

Projected Funnel Goals

  • 40–50% opt-in conversion rate on guide

  • 25–35% booking rate for discovery calls post-download

  • 10–20% conversion from free call → paid coaching package

  • Elevated user trust through emotional storytelling + soft CTA copy

This funnel architecture is built to scale and be easily adaptable for evergreen webinars, group coaching offers, and high-ticket onboarding systems.

Conversion-Driven UI Architecture/Decisions

  • Tone: Quiet luxury meets digital wellness

  • Design system: Open space, calming white/pink/earthy tones, guided scroll logic

  • Typography: Creating visual softness without sacrificing professionalism (Quicksand + Nunito combo)

  • Conversion path: Clearly segmented without cognitive overload . Each scroll section serves a focused purpose

  • Brand Imagery: Soft pastel-light palette, abstract cherry blossom accents, and seasonal metaphors subtly placed to avoid cliché

Tech Stack & Tools Used

  • Canva – Custom mockups, brand visuals, and light UI elements

  • ChatGPT / Manus / Lovable – Prompt engineering for ideation and premium copy crafting

  • GoHighLevel – Full funnel build, automation, calendar integration, email delivery

Curious how everything flows so seamlessly? See the logic that powers the experience

Never Miss a Sale with Smart Pipeline Management

Effortlessly track every lead’s journey by tagging and segmenting contacts based on where they are in your funnel. From initial leads to active clients, every action is logged in order for you to have a clear view of who showed interest, who’s engaged, and who’s ready to convert. No more guesswork, just strategic follow-up at the perfect moment.

Automated Email & Delay Sequences That Nurture Without the Noise

Deliver the right message at the right time without lifting a finger. Using smart delay timers and condition-based email sequences, each lead moves through a tailored journey designed to build trust, educate, and convert. Whether they’re new, warm, or ready to join, your emails meet them at the exact right time — no manual effort required

Smarter Segmentation with Conditional Logic

Every response matters, and that's why your system adapts. With conditional logic built into your workflows, contacts are instantly tagged based on how they answer your forms. No matter what path they choose, each lead is routed into the right sequence, ensuring tailored follow-ups and higher conversion potential from the very first click.

Secure Your Spot and Get a Free Email Marketing & Domain Setup!

I’ll handle your personalized email marketing setup and domain integration at no extra cost.

Michael’s systems are so clean and intuitive, I can navigate them without a second thought."

Manuel Olarve — Junior Software Developer

Why Your Current System Isn’t Working

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You're doing everything manually.

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You don’t know where your leads are.

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Your funnel looks good but doesn’t convert.

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Generic, one-size-fits-all email sequences

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You’ve outgrown your tech stack (outdated).

My Services. Your Edge.

Everything you need to scale — done for you, start to finish.

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Funnel Design

I craft custom funnels that are visually stunning, strategically mapped, and built to perform. Clean design meets high-level psychology, making your brand unforgettable and your offers irresistible.

Go High Level

Automation & Workflow

I build smart automation systems inside Go High Level that handle lead nurturing, pipeline updates, task creation, and booking. Your backend will quietly do the heavy lifting so you can focus on growth.

CRM

Pipeline Management

I build sales pipelines that give you full visibility on where every lead stands. Leads are automatically tagged and moved based on their actions, ensuring no opportunity slips through the cracks.

MARKETING

Email & SMS Automation

I create campaigns that speak to your audience at the exact right time. Every sequence is designed to nurture trust, handle objections, and drive actions. Each contact gets a tailored journey without you lifting a finger.

AI prompt engineering + integration

Content Enhancement

I integrate AI into funnel systems and contents in order to unlock a smoother and more personalized journey. Enhanced copywriting, predictive content paths, and even intelligent form logic that adapts to each user.

Brand Personalization

Domain & Email Setup

I handle full domain integrations and set up custom email addresses using your branded domain for a more professional and polished look. You’ll be ready to launch with a brand that feels cohesive and credible.

3 Strategic Steps to Get Started

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Step 1: Discovery Call & Visual Mapping

We begin with a focused discovery call to understand your goals and vision. This is where I listen deeply, ask the right questions, and map out what success looks like for you.

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Step 2: System Design & Architecture

With clarity set, I craft funnels and workflows designed for customer journey. Everything is built and optimized for performance and seamless experience.

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Step 3: Refine, Optimize, and Support

After launch, we monitor, optimize, and enhance. I fine-tune the system based on real data, ensuring performance stays sharp and your brand stays ahead.

What Others Are Saying

"These systems feel effortless, you'll want them in your business"

Dulce Bocalan — Demi Chef de Partie

"Simple and effective. Everything runs like it’s on autopilot"

Dietrich Revillame — U.S. Navy Veteran 2017-2022

Frequently Asked Questions

How long will it take to complete my funnel?

Most projects are ready in 7-12 days, depending on complexity and how fast we finalize assets. I move quickly without cutting corners, so you get a funnel that’s both high-converting and built to last.

Which platform do you use to build funnels?

I use GoHighLevel, a robust all-in-one platform for funnels, automations, and CRM. It’s powerful enough for advanced strategies but simple enough for you to manage after handover.

Is there anything I need to prepare before we start?

Just the essentials. Your brand assets (logo, colors, images), and branding guide. If you’re missing something, no worries — I can guide you or create what’s needed along the way.

Will the copy and strategy be covered?

Absolutely. I help craft the words and strategy that make them convert. Whether you have rough ideas or nothing written yet, I’ll create copy that’s tailored to your audience and true to your brand voice.

What if I don’t have an email marketing system yet?

If you don’t have one yet, I’ll fully set up your email marketing inside GoHighLevel — from domain verification to automation sequences — so you’re ready to nurture leads from day one.

Want Me to Help You Grow Your Business?

Book a call now to get started and claim your early bird bonuses

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